What is Digital Marketing and How Do I Get Started?

What is Digital Marketing and How Do I Get Started?

Hey folks! In this article, You Will learn about Digital Marketing and How Do Get Started with it.

This is the Ultimate Guide to Digital Marketing which is full of insights and strategy for business owners, marketing professionals, students, etc.

Moreover, you will know all the ways of Digital marketing. And Yes, the most important ‘How to Make Money from Digital Marketing’

This is going to be a very important article because you can make a career after learning proper Internet marketing.

What is Marketing?

For going forward, Let understand about Marketing first.

Marketing refers to the action of promoting and selling products or services, including market research and advertising.

There are Multiple ways to do marketing, but day by day, marketing ways and skills are improving.

Basically, there are two types of marketing

  • Traditional marketing
  • Online marketing

What is Traditional marketing?

Traditional marketing refers to a type of promotion, advertising or campaign which is done by the old method like print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.

Digital Marketing

The Biggest Benefits of Traditional marketing is that you can easily reach to your targeted local customers easily.

What is Digital Marketing?

Digital marketing refers to a method by which marketing of products or services are done using digital technologies, mainly on the Internet, but also including mobile phones all over the world.

For Example, Social Media, search marketing and email marketing, etc.

As the Name Explain everything, ‘Digital’ related to the Internet and ‘Marketing’ means Promotion.

In other words, To sell products or services through the Internet is known as digital marketing online marketing.

Benefits of Digital Marketing

Digital Marketing is very effective these days. However, Every type of company either it’s ‘Apple’ or small business, wants to promote their business through Digital Marketing.

Their advantages in compression to traditional marketing channels are huge. I have Listed some of them:

  • Low Cost in compression to traditional marketing.
  • Return on investment is great.
  • Help for Brand development.
  • You can target Customers Globally.
  • Greater engagement in compression to traditional marketing.
  • And Of course, Easy to measure.

The Biggest Advantage of digital marketing is that you can target a particular audience for a particular product in less budget.

Top 7 Types of Digital Marketing

Below are the some best Digital Marketing Tactics which are used by SEO Professionals and SEO Companies these days from a long time.

Search Engine Optimization (SEO)

If you are in digital line then somewhere you have heard the word ‘SEO’.

Digital Marketing

SEO is the process to optimize the website according to a search engine and gain ranking in search engine with particular keywords to get organic traffic.

So it means you can take your website ranking on the 1st page of search engines with a keyword with the help of SEO.

however, a new website can take at least 6-12 month to get ranking.

SEO is a very vast thing. you can not understand in a single article. Read the below articles to understand better.

SEO is of two types, which are

Now the above techniques can be done in two other ways, which are

In addition, Read Mobile SEO and How to do Mobile SEO Optimization and many more to come.

Similarly, there is a Technical SEO which is done by optimizing website/blog Coding like CSS/HTML. It may be considered as on page SEO.

You can take help of YouTube also to find out the best SEO tutorial videos.

2. Search Engine Marketing (SEM)

Search Engine marketing is a paid Internet marketing technique used to display the website on the first page to get traffic.

You just need to pay money to search engine and it starts shows the ads according to Bid after Approval.

But in SEO, you get free traffic on your website.

SEM works on a pay per click (PPC) conditions. It means you have to pay only when someone clicked on your website.

As I told you, According to your bid, your ad will be shown. If you are giving high CPC (Click per Cost) then others bidders, your ad will be on top. Check the image below

For the Paid traffic, you can use Google AdWord and Bing ad. In addition, You can also use Social media websites for PPC Advertising like Twitter, Pinterest, Facebook page, etc.

3. Social Media Marketing (SMM)

Digital Marketing

SMM is the part of Off-Page SEO and it is used to promote website/blog on social media and to create backlinks.

Social Media is having very large users who are good in Starting phrases to promote any website because from starting of website, your website doesn’t have any organic traffic.

You can share links on Social Media websites like facebook, twitter, etc and target your audience.

Moreover, You can earn from it like WhatsApp, if you have a good amount of followers on social media then you can collaborate with someone and give them traffic.

Below are the top listed social media marketing websites:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

You can find more SMM website but above are the best and High-Quality websites with high traffic.

4. Content Marketing

Content marketing is a part of digital marketing and you should have skills to write best of the best content.

It is a calculated marketing approach which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

“Content is the King”. Have you heard ever? that’s the truth.

Quality content can increase your website ranking as well as traffic.

Content marketing is not only about Text. You should also include,

  • Images, infographics
  • Video
  • Table of content
  • Postcard
  • E-books
  • Correct Grammar and spelling mistake

5. Affiliate Marketing

Means you have to promote other product or services on your blog/website or by other sources.

By Affiliate Marketing you can earn thousands of bucks. After the sale of product or service through your affiliate link,  you will get a commission.

It can be between 1$ to 1000$ depending on the product and services.

If you are earning from Google AdSense then my friend you need to try Affiliate Marketing because it can give you more then AdSense.

If you don’t have Idea about Affiliate Marketing then below are some article which can help you.

Affiliate programs that you can join

  1. ShareASale
  2. Commission Junction
  3. ClickBank
  4. JvZoo
  5. Impact Radius
  6. Refersion
  7. Amazon Associates
  8. Growsumo
  9. Rakuten
  10. Avangate
  11. Affiliate Window (Europe)
  12. TradeDoubler (Europe)
  13. vCommission (India)
  14. Flipkart Affiliate (India)
  15. Alibaba Affiliates
  16. AliExpress Affiliates
  17. iTunes Affiliates
  18. eBay Partner Network

6. Email Marketing

Email marketing is a kind of marketing by which you can send a commercial message, typically to a group of people, using email.

In simple words, Email Marketing Used to Promote products and services. And Email Marketing is used in most of the companies because it is the best idea to increase sale and brand awareness.

You can add subscribe box on website/blog to collect the Email address. If you have a blog then you can also put the box to get the Email address.

When you will have a good amount of Email Address then you can also do email marketing. Also, you can add affiliate links to which can increase your revenue.

Here is the best email marketing tools list.

  • MailChimp
  • AWeber
  • iContact
  • Silverpop

7. Mobile Marketing

Mobile Marketing is one of the best idea these days. All the big companies are doing this.

Many Peoples don’t know about mobile marketing. But it becomes the most important part of Digital Marketing.

Mobile Marketing can be done through the mobile app. You may show that maximum companies are promoting their mobile apps and ask peoples to use it.

You can find out so much of companies who are now only running on mobile Apps and don’t have a website.

Every person out there having mobile these days and the use of mobile is increasing. that is the reason maximum companies launches their mobile apps.

How to Become a Digital Marketing Expert

If you want to become a Digital Marketing Expert then you have to learn all the Marketing Techniques and know their tools.

For Example, Keyword Research, Off-Site SEO, On-Site SEO, Local SEO, E-commerce SEO, White Hat, and Black hat SEO, etc.

Also, You should have proper knowledge of SEO Tools like Google Webmaster, Google Analytics.

You also have knowledge of PPC, Google Ad s, Bing Ad, Facebook Ads, Twitter Ads, etc.

And Most Important, Be update with your field.

Conclusion

So now you got your answer of what is Digital Marketing and How Do I Get Started.

If you have any suggestion of any question about it then please ask in the comment section.

Also Please do share this post if you like it.

Read How to Start Blog And Make Money in 2020